Business Ambition Requires Creative Ambition
I partner with founders and leaders in fashion, lifestyle, and culture-driven brands at inflection points – helping them move from transactional to emotional, generic to distinctive.

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My Work
I spent five years at The RealReal building the creative team from 2 to 30+ and steering the brand from startup through IPO and beyond. I've also worked with brands including Sephora, ThredUp, Condé Nast, Gucci and Burberry. Now I bring that experience directly to founders.

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Creative Currency
My newsletter exploring how women build businesses driven by creative vision. Recently: Devon Rule, Co-Founder of Indyx, on why she's the only person in fashion who wants you to wear what you already own.

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About Me
I've lived and worked in Sydney, London, Antwerp, Istanbul, and San Francisco. This global perspective helps me think differently – unearthing what makes a brand distinctive, not what makes it fit in.

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