Business Ambition Requires Creative Ambition
I partner with founders and leaders in fashion, lifestyle, and culture-driven brands at inflection points – helping them move from transactional to emotional, generic to distinctive.
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My Work
I spent five years at The RealReal building the creative team from 2 to 30+ and steering the brand from startup through IPO and beyond. I've also worked with brands including Sephora, ThredUp, Condé Nast, Gucci and Burberry. Now I bring that experience directly to founders.
Creative Currency
My newsletter exploring how women build businesses driven by creative vision. Recently: Devon Rule, Co-Founder of Indyx, on why she's the only person in fashion who wants you to wear what you already own.
About Me
I've lived and worked in Sydney, London, Antwerp, Istanbul, and San Francisco. This global perspective helps me think differently – unearthing what makes a brand distinctive, not what makes it fit in.