Business Ambition Requires Creative Ambition
I work with founders in fashion, beauty, and tech at the moment when the brand needs to catch up to the business.
What I Do
Brand strategy and positioning · Fractional creative direction · Visual identity and brand systems · Retail and interior design · Speaking and events
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My Work
I spent five years at The RealReal building the brand from the ground up — growing the creative team from 2 to 30+, opening 17 stores, and taking the company through IPO to $1B+ valuation. Now I bring that experience directly to founders who are still in the interesting part of figuring it out.
Creative Currency
My interview series exploring how women build businesses where creative vision is the competitive advantage. Recent conversations with Diana Cohen of Crown Affair, Liz Zwillinger of Biologica, Christene Barberich of A Tiny Apt. and others.
About Me
I've lived and worked in Sydney, London, Antwerp, Istanbul, and San Francisco. This global perspective helps me think differently – unearthing what makes a brand distinctive, not what makes it fit in. I’m the Board Chair of WILD (Women in Leadership and Design), an AIGA SF initiative and I speak at conferences about the intersection of business and creative ambition.