Luxury is Yours To Define
In this year-long integrated campaign we set out to redefine what modern luxury means, creating a space where a community of luxury fans of all ages, sizes, and economic backgrounds are welcome.
360 Integrated Campaign
Creative strategy, concept and execution
TV Commercial
Digital
Email
Social
In-store
Luxury is a fresh start. It’s curating the closet you want, filled with the brands you love. It’s the freedom to change your mind — to wear it your way, pass it on, and then do it all over again. It’s fashion that’s good for the planet and its people.
It’s whatever you want it to be.
Sell It Forward
We asked our community what they were looking forward to and leaving behind for the new year.
Campaign
Creative strategy, concept and execution
Influencer strategy
Social strategy and content
Digital
Email
In-store
